Smashing the Plateau

Why The Franchise Model Doesn’t Work (And What To Do Instead)

Smashing the Plateau

Many coaches are all charm and no substance. We buy into their personalities and charisma, but deep down they have very little to offer. They rely heavily on the franchise model of coaching – selling one-size-fits-all solutions to the masses. It sounds great, but getting to core of our problems is far more nuanced than any cookie cutter quick fix. Today David explains why you should ditch this ineffective franchise approach, and offers advice on what to do instead.

Topics include:

  • Why a coach should have a quality community instead of a big name.

You’re Probably Sabotaging Yourself (Here’s How to Stop It)

Angus Nelson is the host of the Up In Your Business podcast, which has helped countless businesspeople improve their careers by improving themselves. On today’s episode, Angus reveals the story of how losing his nonprofit organization (despite working 60 to 80 hours a week), his marriage, and “his soul” taught him how to make the kind of change that matters…and much more.

Topics include:

  • Why it’s important to realize you aren’t alone in facing your obstacles
  • How most of your business challenges are internal
  • Why people don’t buy your product or service, they buy your person

Angus works with executives of the world’s largest companies as a speaker, coach, and
facilitator. He’s spoken at the headquarters of massive companies such as Walmart, Whole Foods, Coke, Adobe, Hallmark, and Swisscom. He’s also the annual MC for the Caribbean’s ATech Conference in Aruba. His podcast Up In Your Business, was recognized on as a Top 20 Business Podcast to listen to in 2015.

Featured in, Huffington Post, VentureBeat,, and the big three major television networks, Angus has also been awarded a Top 5% speaker by and “Volunteer of the Year, Wausau, WI”. His book, “Love’s Compass: How Do You Recover After Lost Relationship”, earned him the title of “Most Promising New Writer 2010”.

Learn more about Angus at, Twitter, and Facebook. Be sure to check out his free eBook.





Is The Coaching Industry In Danger of Collapse?

Smashing the Plateau

All bubbles burst and the coaching industry could be next. In this case, with the human capital that has flooded into this market, the fallout of a crash could be catastrophic.
What does the current “expert rush” mean for our businesses, our communities, and for the coaches themselves? That’s what we’ll discuss today.

We discuss…

  • Why people flock to unqualified coaches.
  • Making the right choice between personalities and competencies.
  • Being wary of those who “parrot” other people’s ideas.
  • Contemporary lessons from the Gold Rush.


Building Trust In Yourself, The Customer, And The Community With Chris Marr

Chris Marr is a trailblazer of content marketing. His organization – The Content Marketing Academy – is the UK’s largest membership organization of its kind, and it’s this energetic troop that inspires him to take the concept of community and content marketing itself to new heights.

In this episode, Chris not only debunks the biggest content marketing myths, he explains why establishing trust is the ticket to building communities – and businesses – that will lead to both emotional and financial victories.

Topics include:

  • Why live events get you closer to your customer (and each other).
  • How to add more value to your community.
  • Adding scalability to a community-based business.
  • Why every community needs a growth plan (and how to do it).
  • How community can help us gain a better quality of life.

Chris Marr is a teacher and student of content marketing. He is the Founder and driving force behind the Content Marketing Academy, and his pioneering work has helped countless organizations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing.

Through workshops, events, coaching, conferences and, of course, a ton of freely available content, Chris has become a respected Content Marketing educator. His passion for content marketing is only surpassed by one thing – his family. He has a wonderful wife named Andrea and together they made another human – Spencer, who was the perfect Christmas present in 2015.

Learn more about Chris at LinkedIn, Twitter, and Facebook.





Turning Your Community Into Revenue

Smashing the Plateau

Over the past several weeks, we’ve shown you how a dynamic community is the unsung hero of every success story. We’ve explored all the personal benefits a hardworking and thought-provoking group has to offer…but what we haven’t talked about is money.

Business is still business after all, and we need our collaborations to be more than just emotionally rewarding. So today we’re focusing on the financial gains that only shared experiences can provide.

We discuss…

  • How a community improves your product or service.
  • Helping each other break out of comfort zones.
  • How to figure out which business models work best…together.
  • Using your time efficiently to get better financial results.
  • The new “shared economy” and why it’s important.


Winning Big Through Loyalty And Trust With Dave Popple

Because of a promise he made to his grandmother, Dave Popple spent the first twenty years of his career helping children by developing inner city programs and working with prison inmates. Once he turned 40, he shifted to a career in corporate psychology. During this episode, we learn why good works and business leadership aren’t as different as you might think.

Topics include:

  • Why people no longer find meaning in their work (and how to change it).
  • Getting yourself hired.
  • Finding support in those who stand nothing to gain.
  • The POWER group structure.
  • What leaders can do to strengthen their communities.
  • Why great success can only be achieved through loyalty, trust, and collaboration.

Dave Popple PhD is a Corporate Psychologist and President of the Psynet Group, formerly Corporate Insights Global LLC. Dave’s focus is on assessment, executive development and innovative data gathering tools. He is also the Co-Founder of Facticiti, an online service that helps young adults in their career decisions. The service 1) assesses work activity preferences, thinking style, and preferred organizational culture 2) uses an algorithm to match those preferences with over 1,000 job types and 3) searches the web for job openings that fit. In his spare time he has produced a reality TV show that aired on Fox, runs marathons, and cooks.

Learn more about Dave at, LinkedIn, Twitter and Facebook.




Structuring Your Community

Smashing the Plateau

Structure is the backbone of every community. A poorly structured group is an ineffective group…so you need to have solid frameworks in place if you want to make anything happen. More importantly, you need to have energetic, proactive and caring leaders who can build and support the community each and every day.

We discuss…

  • Good timekeeping, active participation and accountability.
  • Defining (and assigning) leadership roles.
  • How to measure success.
  • Welcoming and acclimating new members.
  • What needs to happen in between meetings.


Why Values Matter So Much With Dan Kuschell

After undergoing emergency surgery in 2007, Dan Kuschell’s outlook on life, love, and business did a full 180. In the process of re-crafting his life, he came to realize that all the things that mattered to him most have one thing in common…they resonated deeply with his personal values. Now this profound new perspective resonates in everything he does, including his current leadership role with The Genius Network.

According to Dan, whether you want to cultivate a community, take on a new business venture, or just reconnect with family, you need to know exactly what you want, and let your values evolve from there.

Topics include:

  • Why there’s a huge difference between what’s important and what’s most important (and how to figure it out).
  • Why most people take the wrong approach when joining a peer group.
  • The three values every community needs.

Dan Kuschell is a husband, dad, serial entrepreneur and angel investor. He’s built 11 companies – his first in 1992 starting in direct mail helping health clubs build and grow their businesses. After selling 2 of his companies in 2009 following a health scare, Dan now spends his time working with fun projects, including helping Joe Polish and Genius Network grow.

Learn more about Dan at,, LinkedIn, and Twitter.




How To Pick The Right People

Smashing the Plateau

So in spite of your best efforts you still haven’t found the support circle that works for you. In that case, it’s probably time to get out there and assemble one of your own. Picking the right people is a demanding endeavor, and transforming those people into a thoughtful and spirited community, well…that’s even harder. Luckily, David has all the know-how you could ever need on getting a successful group off the ground, and today he divulges it all.

We discuss…

  • Defining (and enforcing) cultural norms.
  • Why you need a narrow focus.
  • Communication and facilitation.
  • How to define your group’s needs (and finding the ones to make them happen).
  • Creating awareness and rewarding your members.


Ted Coiné On Creativity, Community, and Business

Ted Coiné is a “collector of fascinating people.” He is so energized by collaboration that he established OPEN (Ordinary People | Extraordinary Networking) – where the world’s top minds come together to make remarkable things happen.

On his second appearance on Smashing The Plateau, this bestselling author (and four-time CEO) demonstrates why having a thriving network of friends, colleagues, and even opposites will transform great leaders – and businesses – into something even greater.

Listen to discover…

  • Why finding the right community is a hands-on experience.
  • The balancing act between organizational structure and creativity.
  • Identifying your networking goals.
  • Why drawing on the expertise of others is absolutely invaluable.

Ted Coiné is an Inc. and Forbes top ranked speaker, leadership expert, and social media influencer. His latest venture is The Extraordinary Network at, which brings together authors and bloggers, speakers and consultants, C-level leaders and entrepreneurs to provide mutual support. To date, EN has a combined following of 5 million business leaders.

Learn more about Ted at, LinkedIn and Twitter.