Smashing the Plateau

From Child Programmer To Digital Maven With Maisha Walker

Maisha Walker reveals how her prominent career in digital media started from a childhood love of programming. In this episode, she explains why breaking down your weaknesses—and building them back up again—is the key to personal and professional growth. Maisha also shows us how to level the marketing playing field through education, and how to “toughen up” when asking for advice.

Topics include:

  • Three actions every entrepreneur should take immediately.
  • How to find the help you need when you need it.
  • Embracing frameworks and letting go of resistance.
  • Why you need to examine your wellbeing.

Maisha Walker is President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. She has toured the country with companies like Microsoft Bing, JP Morgan Chase, and Capital One, been featured in Forbes, Entrepreneur, Black Enterprise, Fox News and NBC News. Her featured column for Inc. became their highest trafficked blog in less than one year, and has been quoted and featured by Business Week, Guy Kawasaki (the former editor of Entrepreneur magazine), the American Marketing Association and even Perez Hilton.

Learn more about Maisha at messagemedium.com, LinkedIn and Twitter.

 

 

How To Find The Right Advisor

Smashing the Plateau

When it comes to finding an advisor, many of us never ask the right questions. We’re too focused on the right-now when we should be concentrating on the long-term. Here’s where a good mentor comes in. A seasoned advisor not only prepares you for the long haul, they’re willing to take on the uncomfortable conversations. The right mentor always puts honesty first – even when it’s against their own self-interest. Today we’re digging deeper into this advisor role and showing you exactly what to look for when trying to find the right one.

Topics include:

  • When eccentric exercises get out of control.
  • Why you need a good mix of resources.
  • Not feeling threatened by honest feedback.
  • The dangers of catchphrases.

The One Thing Every Solopreneur Needs to Succeed

Tanya Alvarez has a mission to help solo entrepreneurs achieve their dreams. How is she doing it? By providing the one thing solopreneurs need most…a community. At OwnersUP, Tanya has built the peer group superhighway – an online platform where leaders band together to solve problems, hold each other accountable, and get their businesses growing. Today she discusses why every leader needs the community mindset in order to burst through their blind spots. She also talks about the value of focusing on achievements rather than outcomes.

Topics include:

  • Three actions every entrepreneur should take immediately.
  • How to find the help you need when you need it.
  • Embracing frameworks and letting go of resistance.
  • Why you need to examine your wellbeing.

Tanya Alvarez is the Co-Founder and CEO of OwnersUP, a platform that advances solopreneurs’ businesses through accountability, goal setting, and community. Over the past fifteen years, Tanya has accumulated marketing experience with international & US companies including Nike and US Olympics. She started her first company at the age of 25 and grew it to be a profitable business from credit card debt to over $1mm in gross revenue the first year. Since then she has founded, bootstrapped, sold and invested in several companies.

Learn more about Tanya at LinkedIn and Twitter.

 

 

Coaches and Cult Leaders

Smashing the Plateau

Is there a difference between a coach and a cult leader? There should be, but in many cases, the lines between the two have become dangerously blurred. We should want – and have – a mentor who is confident and authoritative…but there should be some kind of give and take. As it stands, coaches have way too much power, and we need to take it back.

Today David shows us how to spot the differences between coach and cult leader, and explains why the best way to break free from cult leaders is to surround ourselves with a freethinking and supportive community.

Topics include:

  • When eccentric exercises get out of control.
  • Why you need a good mix of resources.
  • Not feeling threatened by honest feedback.
  • The dangers of catchphrases.

The Real Power of Technology With Gabriel Neuman

As a digital strategist and mechanical engineer, Gabriel Neuman explores how software and hardware can work in tandem to solve tough problems businesses face in the 21st Century. In today’s episode, Gabriel explains why facing your setbacks head on is the only way to propel your career forward, and he demonstrates why technology (and education) have the power to help businesses and societies achieve miraculous things.

Topics Include:

  • Why you should always assume you have a problem.
  • How to address a bruised ego.
  • His humanitarian efforts in Mexico.
  • Why diagnostics are critical to every business.

Gabriel Neuman is a digital strategist who helps people solve business problems by implementing technology. His specialties include helping retailers understand what is really happening in their stores by providing them with invaluable data (think Google Analytics for their stores), or helping IT guys solve problems without rolling out a truck. Gabriel also loves to share what he’s learned from his life as an entrepreneur.

Learn more about Gabriel at gabrielneuman.com, fondeadores.com, LinkedIn, and Twitter.

 

Your Business Coach Is Not Your Therapist

Smashing the Plateau

The life of an entrepreneur is often a lonely one. So it’s understandable that many business owners want their coaches to solve their personal and professional problems in one fell swoop. While these issues are, in fact, often intertwined, taking your personal matters to coaches isn’t the wisest idea. Today we’re discussing the major differences between business coaches and therapists, so you’ll know exactly who to confide in when business – and life – gets tough.

We discuss:

  • Why treatment plans are not strategies.
  • Confidentiality and regulations.
  • Issues of personal (and professional) fulfillment.
  • Corporate psychologists vs. coaches.

Storytelling vs. Boring Telling

Rochelle Lisner had a rewarding career as a corporate travel agent for more than twenty years. But when the industry suddenly changed, she was faced with two options – stay the course, or transform her talents into something new. Rochelle took a chance, and now she’s a celebrated business growth specialist who uses the power of storytelling to revamp her clients’ brands into profitable powerhouses. Today she discusses why getting out of your comfort zone is essential to success, and why – and how – you can mold any industry through the power of narrative.

Topics include:

  • What to do when there’s trouble ahead in your industry.
  • Getting over your personal shyness.
  • Why isolation kills success.
  • How storytelling can heighten your marketing.
  • Finding success that is true to your mission.

Rochelle Lisner’s mission is and has always been to energize, inspire and educate business owners to achieve productivity, profit and peace. Since 2007, she has helped corporations and entrepreneurs resolve their sales, internal communications and business growth headaches. With 20 years of success in the challenging world of corporate travel, Rochelle brings an interactive and practical approach to sales and creating scalability for her clients.  Her deep understanding of how to communicate powerfully in a “noisy” world (both internally and externally), helps business owners create the consistent and powerful verbal branding they need for greater focus and profits.

Learn more about Rochelle at dynamicbusinessgrowth.com, LinkedIn and Twitter.

How To Spot An Awful Business Coach

Smashing the Plateau

If you’ve learned anything from our series this season, it’s that most business coaches are unfit for the job. That said, there are some out there who are fully equipped to take on your problems…you just have to know what to look for.

Today we’re focusing on how to distinguish good coaches from bad, so you can build a healthy relationship with an educated, experienced and ethical partner who will place your needs above their own.

We discuss…

  • How to define expectations and measure them.
  • Figuring out when you’re the problem.
  • What lack of progress looks like (and how to avoid it).
  • Pricing models, length of engagement and feedback.
  • Why you should be wary of testimonials.

How and Why to Build a Micro-Multinational Company

Emmett “Corky” Kaericher’s love affair for computers began in 1985. At the age of 15, he was unpacking computers and installing software for a computer store in the suburbs of Washington D.C. One day, a man in a suit that he didn’t recognize entered when all of the sales reps were away from the store for training. Corky sold his first five computers to the man and later delivered them (with the help of someone who was old enough to drive the van) to the Pentagon for the Joint Chiefs of Staff.

Today, Corky talks about the rise of micro-multinational companies and how they are now able to compete with Fortune 500 companies. Listen as he explains his “mercenary army” philosophy.

Topics include:

  • Are virtual assistants reliable?
  • How to overcome internal resistance to “outsiders”
  • The importance of working in multiple time zones

Emmett “Corky” Kaericher works to help many of the world’s best companies achieve their business goals from his off-grid, mountain top office in the beautiful Blue Ridge mountains of western North Carolina. He owns cats, dogs, horses and mules and lives life firmly on his own terms.

Learn more about Corky on LinkedIn.

 

Why The Franchise Model Doesn’t Work (And What To Do Instead)

Smashing the Plateau

Many coaches are all charm and no substance. We buy into their personalities and charisma, but deep down they have very little to offer. They rely heavily on the franchise model of coaching – selling one-size-fits-all solutions to the masses. It sounds great, but getting to core of our problems is far more nuanced than any cookie cutter quick fix. Today David explains why you should ditch this ineffective franchise approach, and offers advice on what to do instead.

Topics include:

  • Why a coach should have a quality community instead of a big name.